Vopulus is an online platform for delivering training courses and educational material, aimed at the medical profession.
Vopulus was a brand new concept developed by three doctors working in the profession at the highest level. They had identified a need to allow doctors and medical staff to upskill in a more convenient and cost effective way.
To ensure the brand appealed to a professional market it needed to look serious but also innovative, due to the way courses were delivered and consumed. The typeface was simple and in caps to convey a serious outlook. This gave the logo mark the freedom to appear more dynamic. The ‘play’ symbol at the heart communicated video, the prominent medium used for course delivery. The broken up shapes suggests a multi-faceted website covering a wide range of subjects.
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