Hunt + Gather

Hunt & Gather is a mobile eatery, delivering healthy food from a customised van.

The brief was to brand a fledgling business aiming to supply healthy and energy rich food to the fitness market, primarily the cross fit community.

We designed a highly distinguishable mark, which combined the company initials and hunter iconography. In this case a bow and arrow. We shaped the elements into a shield emblem to re-enforce the idea of strength and the determined, warrior mentality at the heart of many cross fit participants.

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