Herefordshire Running Festival

The Herefordshire Running Festival was an annual running event.

The client wanted to set up a running event that would become an all inclusive festival with sport at the heart. The idea was that runners would range from professionals right through to children, as well as the older generation.

To accomplish this, we came up with a dynamic mark using vibrant colour and a collage of icons, in this case feet. The feet iconography appearing in varying sizes and colours suggests people of all abilities and walks of life were welcome and able to participate at any level. This also communicates the notion of fun and community. The icons make up the shape of an apple, a recognisable symbol of Herefordshire.

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