West Wales Karting is a go kart centre based in Pembrokeshire.
West Wales Karting were an established go kart centre in Haverfordwest. The new owners were taking over the business and wanted to breathe new life into the company and bring it up to date with new branding and an updated website.
To accomplish this we took inspiration from F1 team branding and used a modern typeface which had a kinetic, fast moving feel. The WW icon uses a streamlined shape and directional arrows to re-enforce the idea of speed and action. The client wanted to attract large adult groups to the centre, so the logo and website has a more mature feel than their previous brand.
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