Country Craft is an outdoor activity company specialising in country skills and sport.
Country Craft were a brand new company, started by an enthusiastic couple looking to turn their passion for rural skills and activities into a viable business. They were aiming to encourage groups, young and old, to try something new.
The brand needed to appeal to a wide audience and still stand out from the crowd. We used modern type in a playful way to portray a sense of fun. The iconography appeals to a sense of adventure, while still communicating the kind of activities the company would specialise in.
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